How To Build a Sponsorship Prospectus Follow

Sponsorship Examples + Opportunities
The digital real estate of your event website lets you offer a variety of brand recognition opportunities to your sponsors. The Pathable platform allows you to customize and package this exposure for your attendees in order to maximize value for you and ROI for your partnerships.

The examples below represent the most commonly used offerings. Use this list to develop your own packages and sponsorship tier opportunities.

Create Custom Packages For Your Sponsors + Partnerships:

• Branding & Logo Placement Throughout The Event Website
  Use rotating banner ads, logo placement, and dedicated space on the event website to recognize your sponsors.
  
  • Rotating or Static Banner Ads [key page placement]
    The rotating banner ad widget can hold an unlimited number of sponsor logos with a maximum of (6) displayed at once. The widget can be placed in a number of places throughout your event website.
  • Website Header and Footer
    The header and footer of your event website are customizable. You can place a banner ad above the menu bar at the top or at the bottom of the page. The content will exist on every standard content page as you navigate through the site.
  • Dedicated Articles or Page Sections
    Allow Sponsors and Partners to reserve dedicated page real estate on your website. The sections can be customized with messaging, photos, and videos or their choice.
  • Agenda Recognition
    Place static or rotating logos at the top of the agenda page or brand individual sessions on the agenda. Attach hyperlinks to any of the logos or images to lead the user who clicks to a specific page (external or internal).
• A Dedicated Sponsor Recognition Page
  Dedicate individual pages to specific sponsors. Offer full page or half page opportunities. Once a page has been sold, work with your sponsors to collect the content for their page so that it can be added to the website. 
• Tiered Ad Real Estate
  Encourage Sponsors to buy "ad space" within your event website.
  • Upload the images that your sponsors provide you with and hyperlink them to the Sponsor's website or desired external URL/Call To Action
• Branded Sponsor External Communications
  Give sponsors brand recognition opportunities by adding their logo or messaging to external communication efforts. Emails, Notifications, and Bulletins can achieve full attendee exposure.
  • Email Templates, Notifications & Bulletins
• Premium Session Times
  Set aside dedicated "sponsor session time" during peak hours of your event and build the agenda times into your sponsorship packages
• Verbal/Visual Acknowledgement Agreement
  Verbally or visually acknowledge your top sponsors before, during, or after key sessions. Announce specific messages regarding your sponsors during key sessions or at peak times in the event agenda.
• Create Custom Zoom Backgrounds
  If your organization is able to produce custom graphics or visual collateral, offer custom zoom backgrounds for your speakers and sponsors. This creates continuity throughout the event and ensures that sponsors are being recognized.
  • Add Sponsor Logos & Messaging
• Sponsored Breakout Rooms, Sessions or Activities
  Allow organizations to sponsor specific breakout rooms or sessions.
  Ex: " Virtual Trivia sponsored by Organization Name Here" 
  • User Sponsors Name in the Session Title
• Virtual Tradeshow Booth
  Sponsors and Exhibitors can represent their organization through their own Virtual Tradeshow Booth. They can customize their booth by adding content like bios and services, uploading photos and videos, and by offering unique information to attendees about their organization. Virtual Tradeshow Booths also allow the booth hosts to interact with attendees through virtual meetings or calls in real time.

Sponsorship Tier Examples

Resources & Tools

• Website Graphic Dimensions & Specs